2017 Global Trends in Giving Report
Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is unique in that it is the only annual research project dedicated to studying how donors worldwide prefer to give and engage with their favorite causes and charitable organizations.
This plan will deliver a clear idea of the steps required to launch a large, successful crowdfunding
campaign. Much of this is targeted at nonprofits, but is applicable beyond the nonprofit sector.
Each section contains a set of goals, key questions to answer, recommendations, and the next
steps to take. Crowdfunding is not magic – there is methodology, and it can be learned.