One of the best ways to grow in our ability to lead is to get clear on our values. Both personally and organizationally.

When we know what we value, it makes it easy to figure out why some people, places, or practices are stressful to us.

And when we know our values, we can make decisions more in line with our core motivations.


A little while ago, I recorded a very short video on how a child’s toy – the pins that you can use to see an imprint of your hand – can teach us about the importance of values. You can see it at

Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works.

Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money.

The We/I Test

In our fundraising letters, we typically think our job is to convince donors that we – the nonprofit is a safe investment. So we talk about us, our accomplishments, all the great we are doing.

Is this your approach? There’s an easy trick to find out.

Continue Reading at

You’ve done it again. June 30 is the end of the fiscal year for loads of us.

This week is full of last minute calls and emails, asking for the money that will help us reach – or exceed – our goals.

A few years ago, I recorded this “thank you” video for you – a person asking other people for money.


You can see the video at:

Feel free to pass it around to others. The people doing the work of the nonprofit are important. And so are we, the people helping donors fund that work.

Thank you.

We all know that the key to fundraising success is: the ask!
If you’re like many of the nonprofit leaders I talk to, you basically know how to ask. You’ve done the study and gone to the conferences.
You just need to get out there and do it!
If that describes you, Fundraising Kick might be perfect solution! Fundraising Kick is my short, weekly, coaching email. It’s designed to give you a practical action-oriented way to get out from behind your desk and talk to 5-10 major gift prospects.
Fundraising Kick’s are not as personalized as one-on-one coaching, but it comes really close. And you can’t beat the price!
How would your fundraising results improve if you added 5-10 more asks each week?
Sign up now for either a:
Monthly subscription (9.97/month) 
or an 
Annual subscription (same price but some nonprofits find reimbursement for annual purchases easier than for monthly ones)
These coaching emails are inspiring leaders around the globe to do what they know to do. Will you be next? Your nonprofit deserves it!

P.S. To learn more about Fundraising Kick, including what others are saying and to see sample Kick emails, go to:

It was the worst of times, it was the worst of times – and then it was 2018!

Christina Cullen, January 9, 2018, IFC

Populism was so last year, but this year we will pull our little socks up and all work together – won’t we? Indeed, we will build a bridge over the channel. Yes, a real one (probably designed by Thomas Heatherwick) not a metaphorical one and we will not burn it – will we? Then as the year gets going we will also build a modern circular Houses of Parliament without the built-in confrontation – why not?

So, that’s two capital appeals for the International Fundraising Consultancy and a bit of wishful thinking. And back to the real world – next year:

  1. Fundraisers will be back in the firing line

Unfortunately, populism may be even more entrenched and the sneeries may continue to attack us ‘do gooders’, with attacks on overseas charities (charity begins at home), charity executives (they haven’t earned it like er, car manufacturers, lawyers and bankers) and especially on fundraisers who shouldn’t exist, period. Yes, 2018 will be open season on fundraisers all over again, and the consequence will be less money raised for those in need and maybe even more agencies going down.

I have a feeling that the Daily Mail hate-news type of populism will deepen (in intensity not numbers) and shred support for many charities that rely on a mass of small donations. Leaving the Guardian-reading end of the market to keep them going, even as their income sinks under inflation and stagnant wages. The embitterment as Brexit fails to deliver its outrageous promises will be a sight to behold.

Continue Reading at