Stuck in an annual appeal dead end?

Stuck in an annual appeal dead end?

From mcahalane.com Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get...
Are you doing email right?

Are you doing email right?

From mcahalane.com Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates –...
Why is it so damned hard to say thank you?

Why is it so damned hard to say thank you?

From mcahalane.com We spend a lot of time thinking about how to raise more money. We labor over the appeal: the language, the images, the right ask. And then, too often, we treat the thank you as an afterthought. It’s really not that hard to write a good, emotional...